Background
Price Headley is the founder of BigTrends.com, which provides investors with specific real-time stock and options strategies and investment education to profit from significant market trends.

Price has appeared on CNBC, Fox News, CNNfn, Bloomberg Television and a variety of print and online financial news outlets, including The Wall Street Journal, Barron's, Forbes, Investor's Business Daily, USA Today, and Bloomberg Personal.

The Opportunity
In June 2001 BigTrends.com had outgrown the commerce and publishing capabilities of their existing website. They required a robust, scalable online publishing system. BigTrends produces daily commentaries and needed to insure timely delivery and archiving of their content, as well as tracking and account management of their free and paid subscriber base..

In spite of a large volume of information, the structure and navigation needed to be simple and targeted to the audience perspective.

The Response
NetMediaOne created a custom online system to enable the staff at BigTrends.com to self-publish their daily, weekly and monthly newsletters, as well as to maintain their website page content. To extend the community aspects of the website, online polls and question of the day modules were incorporated into the system.

To address the user account management needs, NetMediaOne created an administrative interface, that allows the BigTrends.com staff to edit, update and audit customer accounts. By using demographic data and buying history, they are able to target promotions to specific audiences, and create custom signup pages based on the promotional package criteria, inlcuding price point, subscription term and product grouping.

Conclusion
By taking a comprehensive approach, and outsourcing the web development to NetMediaOne, BigTrends.com was able to maximize a limited budget to create a subscriber centric, e-commerce information delivery system. Today, BigTrends.com self-manages over 100,000 email newsletters per week and has grown it's free newsletter subscriber base over 500%.

Website: www.bigtrends.com