Background
Commonwealth Vocational Consultants in Lexington, Kentucky is a privately owned consulting company. As a startup company, CVocC needed to define a marketing strategy, create a corporate identity and develop sales collateral.

The Opportunity
Commonwealth Vocational Consultants wanted to demonstrate a professional image and reach new client opportunities.

The Response
NetMediaOne staff met with Commonwealth Vocational Consultants to determine budget constraints, set goals and put focus on the company's competitive advantages.

Emphasis was placed on the primary services and collective professional experience that Commonwealth Vocational Consultants offers.

NetMediaOne created a logo and website design, that established brand and delivered the background information about the company and its services. Letterhead, envelopes and business cards were produced in support of the company brand.

To promote the new business and generate targeted interest, webcards were created for direct mailing to annouce that CVocC was open for business. To extend their reach beyond the known market, a search engine placement campaign was performed over a 3 month period, which now drives targeted internet traffic to their informational website.

Conclusion
By taking a comprehensive marketing apporoach, Commonwealth Vocational Consultants was able to maximize a limited budget to create a professional brand and generate new client opportunities for their startup company. By relying on the expertize of NetMediaOne, they avoided costly missteps and are well on their way from .com to .profit!

Website: www.cvocc.com