If you are reading this, chances are you saw our advertisement and were curious. You're probably wondering if we have anything new and important to say about generating profit with a website, or if we lured you into a sales pitch. Truth be told, a little of both. Our sales pitch is a simple statement of our beliefs: We believe that you can and should be making money with your website. We believe that if you've "Lost your way", it's time to get back on track. Now, are you ready to take our profit test? Below you will find 10 questions. We think that if you answer these questions honestly, the scoring for this test will be self-evident. At the conclusion of this test, you are invited to receive a complimentary consultation on how to improve your score. Profit Test 1. How many $ in sales (or sales leads) were captured from your website in the last week? Month? Year? Whether you sell products directly (e-commerce), provide marketing or community outreach, you should be able to measure your websites impact on sales. 2. Who visited your website in the last week? Month? Year? Do you know what they were looking for, and if they found it? Is your website serving existing and potential customers, partners, job-seekers, spammers, competitors? An in-depth review of your website's traffic activity can tell you if it's serving your intended audience. 3. Where does your website rank in the most popular search engines? Is your website a needle in a haystack? Search engines direct targeted, motivated potential customers to your website. If you are not ranked, you should be. Website traffic reports can tell you who is being referred to your website, from where they were referred and what search terms they used to find you. 4. Does your website elicit feedback and suggestions? How many positive remarks have you received? When we invite our customers to speak, we often learn the best ways to improve our business. Your website should invite (and make it easy for) your existing and potential customers to tell you what they think. 5. Is the number of visitors to your website increasing or declining? Do you know? And why? Again, a careful review of traffic and search engine position reports will provide measures that help you understand what is, and is not working with your website. 6. Is your website a commercial or a conversation? Do you know which works best for your business? Testing your website with your intended audience will guide your approach to online marketing. 7. Are you able to update your content yourself? Do you update your content often? Fresh content gives visitors an incentive to return to your website, builds your brand and increases opportunities to capture sales. 8. Has your website improved your businesses cost structure? Do you realize new efficiencies by using the Internet? Does your website enable e-commerce, sales lead tracking, enhanced marketing, online training, back-office integration, or customer support capabilities? 9. Does your website enhance, or detract from your businesses professional image? Are you proud of how your website looks, what it says and how it performs? Do you direct existing and potential customers to use your website? 10. What was your original objective for having a website? Has it been met? We saved to most difficult question for last. Often times a website is created without a clear objective and no understanding of how to measure it's success. Certainly, there are many more, very specific questions to be asked and answered before arriving at a profit formula for your business website. These 10 questions are general, and are intended to remind you that the Internet is an active medium. You will not find profit with a passive approach. To request your complimentary consultation, please contact us at (859) 272-7135 or send us the following information: Name Company Email Phone Website URL

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